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Welcome to the “Anti-Hustle”

My name’s Rachel.

I’m on an adventure to discover my ikigai and guide others to do the same.


I’m an International Artist, Business Consultant, Life Coach, Eco Fashion Designer, Sustainable Textile Expert, Master Natural Dyer and an Entrepreneur.  

I’m all of these things and yet none.

I’m part of a growing collective of people across the world who refuse to be defined by labels.

We’re the non-conformists.

We can’t, don’t or won’t fit into a boX.

Steve Jobs called us “the misfits, the rebels, the troublemakers, the round pegs in the square holes, the ones who see things differently”.


All my career I’ve been told I had to choose.

Choose between my work as a business coach and my art practice.  

Choose between the lifestyles I desired to live.  

Choose between the different parts of my identity that made me whole.

I refuse to choose.



I’m on the journey of a lifetime to craft a career and lifestyle that work perfectly for me, using my intuition and instinct as my compass.

I think of it as the “Anti-Hustle”.

The work starts with myself.

After years of hustling to rebuild my career after a life changing accident, I hit total burn out. Mentally, physically and emotionally I hit a brick wall.

I’m not going to lie, it’s been incredibly painful and it’s still a journey I am going through, but the whole process has gifted me insights into the incredible power for change that lies within all of us. It’s true, without the shadows we can’t appreciate the light.

We can’t keep FIGHTING or FORCING our way through life, instead we need to find flow.

It’s a way of life where we achieve success without sickness, our ambitions without selling out and all the while enjoying the ride!

I call it living the slow life.

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Career-Business-Life-Coach

ikigai (生き甲斐)

TERM a phrase similar to the French “raison-d’etre” or reason for being.

In some cultures it’s described as a reason for getting out of bed in the morning, or the thing that makes life worth living.

ORIGIN Japanese, combining the characters for “life;alive” with “worthwhile:benefit”

Slow Living 

TERM a slower approach to life that puts quality above quantity.

Beginning with the Slow Food movement in the 1980s, it can encompass many areas of living from money to food and even cities.

Rather than laziness, it is about taking a step back from the fast paced “chaos” of the modern world to embrace a more peaceful and appreciative bigger view of life.